Psoriasis, which presents as thick scaly patches on the skin, is a chronic skin condition that causes cells on the skin to grow abnormally fast. In normal skin, cells grow and fall off after about four weeks. When the skin sheds off, new cells then grow in place of the cells that have flaked off. When you have psoriasis, those new skin cells come to the skin’s surface much quicker—in days as opposed to weeks. This buildup of patches is referred to as plaques or plaque psoriasis. Psoriasis can be an extremely embarrassing condition—especially during swimsuit season. Psoriasis in not contagious, but it is a chronic condition that requires the correct care and attention to successfully manage.*